tiffany x selfiridges - 5th and 57th
I was commissioned by Tiffany & Co. to celebrate the opening of the new Tiffany boutique in Selfridges by presenting the interactive installation “Fifth & 57th”. The immersive experience ran for 2 weeks and was constructed from hundreds of white boxes which mimicked the style of 5th Ave and its ajoining streets. Amongst famous landmark buildings you could discover the Tiffany store complete with engraver ready to customise your jewellery and a Speakeasy bar. The main avenue offered a bench under a spring magnolia tree where you could sip coffee and eat bagels from the custom bagel stand . The immersive event was open to the public.