DEPOP - SELFRIDGES

I was commissioned to create a pop up store in Selfridges for Depop. The rail is motorised and moves as the customer wants so they are able to view the products whilst standing still. The pop up comes as part of the stores ‘The New Order AW19’ campaign, they invited me as one of their creatives to“reimagine what shopping, style and the department store might look like in the not-so-distant future.”